The essence of the project:
The proposed project is aimed to form and provide a favorable space for training young people in EU practices and promoting the achievement of excellence in teaching, research and dissemination of EU principles, values and tools. Based on the study and research of the EU best practices, students and young specialists will form a modern vision and determine the priorities of ecological, economic and social development, which are vital in the critical processes of preserving the vitality of society.
Objectives:
- Dissemination of experience and implementation of best European practices and conscious consumption programs.
- Raising awareness of the circular economy, conscious consumption, resource-efficient and clean production, and market for "green" products.
- Providing the target audience with professional knowledge about the basic principles of E-marketing as one of the effective tools of promoting conscious consumption.
- Promotion of European approaches in ensuring the integration of science, business and government.
Main tasks:
- Develop a new course "E-marketing of conscious consumption: dissemination of EU practices";
- To hold three student scientific and technical conferences (section "E-marketing of conscious consumption: dissemination of EU practices”);
- To hold the international scientific and practical conference "Marketing and logistics in the management system" (section "E-marketing of conscious consumption: dissemination of EU practices" within the framework of the conference);
- Conduct promotional events: "Eco-weekend", "Earth Day", "White Monday" every year during the period of project implementation;
- Conduct a "Green School" for primary school pupils twice during the period of project implementation;
- Conduct educational excursions to leading companies.
