Project passport

Dissemination of EU practices through e-marketing, conscious consumption, circular economy, resource efficiency

Duration of the project

01.01.2023-31.12.2025

Grant recipient

Lviv Polytechnic National University, project team of Marketing and Logistics Department

Academic coordinator
Contacts

Dovhun Oksana, PhD, assoc. prof. Marketing and Logistics Department

e-mail: oksana.s.dovhun@lpnu.ua

Objectives of the project

1. Dissemination of experience and implementation of best European practices and conscious consumption programs.
2. Raising awareness of the circular economy, conscious consumption, resource-efficient and clean production, and market for "green" products.
3. Providing the target audience with professional knowledge about the basic principles of E-marketing as one of the effective tools of promoting conscious consumption.
4. Promotion of European approaches in ensuring the integration of science, business and government.

Target audience

1. Students of Lviv Polytechnic National University of all majors, I, II and III levels of higher education;
2. Pupils of junior classes of Lviv schools;
3. Representatives of government, business and public organizations.

Main activities

• Develop a new course "E-marketing of conscious consumption: dissemination of EU practices";
• three student scientific and technical conferences (section "E-marketing of conscious consumption": dissemination of EU practices);
• international scientific and practical conference "Marketing and logistics in the management system" (section "E-marketing of conscious consumption: dissemination of EU practices" within the framework of the conference);
• promotional events: "Eco-weekend", "Earth Day", "White Monday" every year during the implementation of the project;
• Conduct a "Green School" for primary school pupils twice during the implementation of the project;
• organize and conduct educational excursions to leading companies.