This year, at the 81st student scientific and technical conference, which was held at Lviv Polytechnic National University, students of the Marketing and Logistics Department presented topics within the project framework of «Dissemination of EU practices through e-marketing, conscious consumption, circular economy, resource efficiency» Erasmus+ Jean Monnet Modules.
On October 24, the subsection work «Logistics and Sustainable Supply Chains Management» (subsection head Assoc. prof. Chornopyshka Nataliia Viktorivna, subsection co-head Assoc. prof. Taisiia Volodymyrivna Nakonechna, subsection secretary Assoc. prof. Nataliia Mykhalivna Mashchak) was opened with by the head speech of the Marketing and Logistics Department Prof. Krykavskyy Yevhen Vasyliovych. Led the the sub-section work Assoc. prof. Dovhun Oksana Stepanivna.
The topics of the students’ reports covered military and humanitarian logistics, international logistics, green logistics and conscious consumption, and also talked about new resource-efficient technologies in logistics, which are caused by modern changes and challenges in the formation of supply chains. The questions raised were relevant and gave reason to continue research in logistics.
According to the voting results, the students took the following places:
- 1st place: Victoriia Pylypchuk «Use of robotics in logistics»
- 2nd place: Victoria Gozhelnyk «The importance of green logistics in the modern world», Kristina Yuschuk «Management of supply chains based on blockchain technology».
- 3rd place: Anastasia Sopova «Diversification of supply chains», Lilya Yutsa «Leading experience of green logistics and prospects for development in Ukraine», Daria Chernykh «Logistics of war disaster medicine».
Photo and video of the event at the link
On October 26, student performances were held at the subsection «Digital marketing as a tool for business development» (subsection head Prof. Svitlana Stepanivna Hrynkevich, subsection co-head Assoc. prof. Dovhun Oksana Stepanivna, subsection secretary Assoc. prof. Lykholat Svitlana Mykhailivna). The reports topics covered trends in the development and implementation of digital in Ukraine and abroad, taking into account the war, and how companies developing using Internet marketing tools.
Sub-section co-chair Assoc. prof. Oksana Dovhun told the participants about the content of companies and consumers in the context of conscious consumption and the importamnce to popularize it (within the project implementation «Dissemination of EU practices through e-marketing, conscious consumption, circular economy, resource efficiency» Erasmus+ Jean Monnet Modules).
According to the voting results, the students took the following places:
- 1st place: Tetiana Martyn «Digital tools for attracting traffic to a WEB site»
- 2nd place: Nazar Sinyavskyi «The essence and Factors of Viral Marketing Dissemination», Viktoriia Yavorska «Brand management in modern conditions. Challenges of war».
- 3rd place: Demchak Demian «Zero waste within the Ukrainian sustainable fashion industry», Hrystyna Markiv «Brand as an asset: principles of creation», Yana Zakharkiv and Pavlun Daryna «The influence of the student environment on the everyday behavior formation: the digital generation view», Revko Valeriia «Internet memes as a tool of marketing communication strategy».
Photo and video of the event at the link
Erasmus+ is a program of international cooperation between the European Union with other countries in the world in the field of education, youth and sports, which aims to support educational, professional and personal development , for the development of innovation and strengthening of European identity and active citizenship. The program supports the possibilities of educational and academic mobility in education and for youth, projects and partnerships and development of strategies and cooperation.
