International Summer School “Marketing and Logistics” (ISS ML), initiated by the Department of Marketing and Logistics at Lviv Polytechnic National University in 2011, held its 10th session this year. It welcomed students of economics-related programs from Lviv, Kyiv, Dnipro, Ivano-Frankivsk, Sumy, and Lutsk. Over the years, the school has evolved into an international platform for the exchange of experience and contemporary ideas in marketing and logistics.
This year’s program was held for the first time in a hybrid format, bringing together 47 participants and experts from Ukraine, Poland, Germany, and Slovakia. The five-day program included training sessions, workshops, lectures, masterclasses, visits to leading companies in Lviv, and a series of interactive sessions.
What happened each day?
Day 1: Opening and AI Trends
The school kicked off with a lecture by Joanna Ziomek from Poznan University of Technology (Politechnika Poznańska) on AI, marketing innovations, and the use of VR technologies in research. The day also featured networking and an atmospheric walk through the historic streets of Lviv, which helped foster a friendly and collaborative atmosphere among participants.
Day 2: Inclusivity, Process Optimisation, SaaS Startups, and Green Logistics
Assoc. Prof. Nataliya Mashchak (Lviv Polytechnic National University) conducted a workshop on Ukrainian business under challenges and inclusivity.
Prof. Dr.-Ing. Sven Tackenberg from Technische Hochschule Ostwestfalen-Lippe (TH OWL, Germany) introduced a personalised simulation approach for optimising weakly structured production processes.
Volodymyr Zastavnyy, founder and CEO of Solva, spoke about product strategy, SaaS scaling, and startup operations.
Later, participants visited the Green City composting station (LKP “Zelene Misto” ) and Lvivkholod company (operating under the “Rukavychka” brand).
Day 3: Logistics, Warehouse Automation, and Business Trends
Jakub Ruščin from KARDEX Remstar (Czech Republic) presented practical cases in logistics automation.
The afternoon featured excursions to Khlibprom Concern , Nestlé Business Services Lviv (NBS Lviv).
Day 4: Lean and Business Communication
Prof. Dr.-Ing. Timo Nuyken from Technische Hochschule Mittelhessen (TH Mittelhessen) led a LEGO® workshop on Lean management.
Iryna Savruk shared insights on international networking and building long-term partnerships.
The day concluded with an educational quest across various academic buildings of Lviv Polytechnic.
Day 5: Agile and Cultural Adaptation
The final day opened with presentations by Nadiia Lushchak, PhD in Economics and CEO of Qubstudio, and Maya Vu, CDO of Qubstudio, who explored Agile in marketing and success stories of Ukrainian products in high-context cultures.
Partners and Acknowledgements
We express our sincere gratitude to our partners:
- Poznan University of Technology (Politechnika Poznańska)
- Technische Hochschule Ostwestfalen-Lippe (TH OWL)
- Technische Hochschule Mittelhessen (THM)
for their continued support and contribution to the academic, educational, and project-based activities of the Department of Marketing and Logistics at Lviv Polytechnic National University.
We also thank LKP “Zelene Misto”, Lvivkholod (TM Rukavychka), Khlibprom Concern, and Nestlé Business Services Lviv for their long-standing cooperation, support of initiatives, and insightful excursions.
A special thanks goes to the school’s sponsor — the Kozyavkin International Rehabilitation Clinic, for supporting education and innovation.
Last but not least, we sincerely thank the team of the Department of Marketing and Logistics for organising and developing this unique initiative.
More detailed information about the topics covered each day of the Summer School can be found on the official Summer School page.
Students, join us and don’t miss the opportunity to participate in the next edition of the “Marketing and Logistics” Summer School next year!
