Within the framework of the Erasmus+ Jean Monnet Module project «E-marketing», two subsections of the 83rd Student Scientific and Technical Conference were held

This year, during the 83rd Student Scientific and Technical Conference held at the Lviv Polytechnic National University, students of Marketing and Logistics Department presented their research within the framework of the project «Dissemination of EU Practices through E-marketing, Conscious Consumption, Circular Economy, and Resource Efficiency» of the Erasmus+ Jean Monnet Module program.

On October 21, student presentations took place within the subsection «Digital Marketing as a Tool for Business Development» (Chair – Prof. Halyna Myskiv, Co-chair – Assoc. Prof. Oksana Dovhun, Secretary – Assoc. Prof. Svitlana Lykholat).

The students presented topics that inspired meaningful discussions and encouraged searching for solutions not only to business challenges but also to socially important issues – all through the power of internet marketing!

According to the voting results of participants and academic staff, the most highly rated presentations were:

• 1st place – Sofiia Kurylo, «The 3-Second Effect: How Short Attention Span Changes Marketing».
• 2nd place – Olesia Vradii, «The Borderline of Cringe Marketing»; Sofiia Korin, «The Influence of Brand Visual Style on the Effectiveness of Marketing Communications in Social Media».
• 3rd place – Yuliia Vatseba, «The Impact of Emotional Digital Marketing on Consumer Behavior: The Case of Monobank»; Oleksandr Kotyk, «TikTok Marketing: How Short Videos Shape Generation Z’s Consumer Decisions»; Hanna Zaichenko, «The Influence of Generator Demand on the Formation of New Consumer Behavior».

It was especially valuable that student Yaryna Hrabova presented the topic «The Life Path of War Veterans» – thanks to our heroes, we have the opportunity to live, study, and create!

The subsection organizing committee expresses sincere gratitude to all participants for their meaningful research and preparation, including students Liliiana Seniv, Vadym Donets, Oleh Mykhailiuk, Roman Potiuk, and Mariia Petriv, as well as to academic supervisors Oksana Dovhun, Halyna Myskiv, Maria Kindii, Nazar Hlynskyi, and Svitlana Lykholat – and to all faculty members of Marketing and Logistics Department for their valuable consultations in preparing theses.

We wish our students continued curiosity in exploring marketing trends and successful academic achievements!

On October 23, another subsection, «Logistics and Sustainable Supply Chain Management», was held (Chair – Assoc. Prof. Nataliia Chornopyska, Co-chairs – Assoc. Prof. Taisiia Nakonechna and Assoc. Prof. Oksana Dovhun, Secretary – Assoc. Prof. Nataliia Mashchak).

Smart, active, and responsible students of logistics and marketing discussed issues of humanitarian logistics, green logistics, transport logistics, digitalization trends in logistics, and logistics under wartime conditions.

Based on the voting results of participants and faculty members, the best presentations were recognized as follows:

• 1st place – Karina Gvaradze, «Agrologistics in Wartime Conditions».
• 2nd place – Diana Yatsiv, «Flower Logistics: How Flowers from Kenya and the Netherlands Reach Stores Worldwide»; Sofiia Mykhats, «Digital Twins in Logistics».
• 3rd place – Vlasta Nakonechna, «Vectors of Green Logistics Development»; Alina Klymchuk, «Can AI Replace a Logistician?»; Anastasiia Hrynevetska, «‘Hybrid’ Resilience of Supply Chains».

The organizing committee of the conference thanks all participants and academic supervisors for their valuable guidance and contributions to research and thesis preparation, in particular Nataliia Chornopyska, Taisiia Nakonechna, Sophia Leonova, and Oksana Kobyliukh.

We wish everyone the realization of bright ideas – and look forward to new meetings ahead!

• Event details
• Photos of the subsections:
  • «Digital Marketing as a Tool for Business Development»;
  • «Logistics and Sustainable Supply Chain Management».

Erasmus+ is the European Union’s program for international cooperation with countries around the world in the fields of education, youth, and sport. Its aim is to support the educational, professional, and personal development of EU citizens and people beyond its borders, contributing to sustainable growth, job quality, and social cohesion, fostering innovation, and strengthening European identity and active citizenship.

The program provides opportunities for learning and academic mobility in education and youth, supports projects and partnerships, and promotes the development of strategies and international cooperation.