The Department of Marketing and Logistics, the Institute of Economics and Management, Lviv Polytechnic National University, invites you to participate in the 5th International Scientific and Practical Conference on Modern Trends in Behavioral Marketing. The event will be held in a hybrid format (offline and online) on 6–7 November, 2025.
The main directions of the conference:
- Typology of consumer behavior in the industrial goods market.
- Specifics of consumer behavior in the consumer goods market.
- Peculiarities of consumer behavior in the services market.
- The trend of conscious fashion and conscious consumption.
- Consumers and businesses in the era of behavioral economics dominance.
- Consumer behavior in the age of digitalization.
To participate in the conference, you have to register and submit materials by 1 November, 2025.