Dissemination of EU practices through e-marketing, conscious consumption, circular economy, resource efficiency
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Duration of the project
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01.01.2023-31.12.2025
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Grant recipient
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Lviv Polytechnic National University, project team of Marketing and Logistics Department
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Academic coordinator
Contacts
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Dovhun Oksana, PhD, assoc. prof. Marketing and Logistics Department
e-mail: oksana.s.dovhun@lpnu.ua
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Objectives of the project
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- Dissemination of experience and implementation of best European practices and conscious consumption programs.
- Raising awareness of the circular economy, conscious consumption, resource-efficient and clean production, and market for "green" products.
- Providing the target audience with professional knowledge about the basic principles of E-marketing as one of the effective tools of promoting conscious consumption.
- Promotion of European approaches in ensuring the integration of science, business and government.
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Target audience
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- Students of Lviv Polytechnic National University of all majors, I, II and III levels of higher education;
- Pupils of junior classes of Lviv schools;
- Representatives of government, business and public organizations.
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Main activities
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- Develop a new course "E-marketing of conscious consumption: dissemination of EU practices";
- three student scientific and technical conferences (section "E-marketing of conscious consumption": dissemination of EU practices);
- international scientific and practical conference "Marketing and logistics in the management system" (section "E-marketing of conscious consumption: dissemination of EU practices" within the framework of the conference);
- promotional events: "Eco-weekend", "Earth Day", "White Monday" every year during the implementation of the project;
- Conduct a "Green School" for primary school pupils twice during the implementation of the project;
- organize and conduct educational excursions to leading companies.
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